ItsPurple branding features an ombre-purple Steve Urkel character on sleek black packaging and a limited-edition series of merchandise - including a waffle maker - will also be available.Ĭlick here to sign up for product alerts on the ItsPurpl website. “I feel a little bit like Willy Wonka, the flavor came out so similar to grape candy.” He developed and recently started a cannabis line. “To smoke the end result from such a quality pod has been surreal,” continued White. Jaleel White, best known for playing the popular character Steve Urkel in the 1990s sitcom Family Matters, is among those leading the charge. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose.”Īccording to Forbes, Purple Urkle “will be sold as eighths and vape pens with 710 Labs’ proprietary live resin pods, as well as Noodle Doinks, a fat, hand-rolled joint that uses a fusilli noodle as the crutch.” He was on a journey to find the real Purple Urkel from back in the early 2000s. But over the years Jaleel and I became friends and organically our conversations developed into a project. “We tend to let the product speak for itself. “710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else,” said Melshenker. Actor Jaleel White, best known as Steve Urkel, his role on the ’90s sitcom Family Matters, has launched a cannabis collection in collaboration with 710 Labs. Ironically, the collaboration between 710 Labs founder Brad Melshenker and White began through friendship after the two connected on a flight and bonded over their passion for cannabis. Family Matters’ Jaleel White, who is famous for playing Steve Urkel, is the latest celebrity to fire up his own weed brand with an A+ name to boot. “It made no sense to me, that no company of significance had claimed this lane, so why not me?” “The thing that always stood out to me was there no clear brand leader for fire purple weed,” said White in an interview with Forbes. While the brand will get started on dispensary shelves in California, it hopes to someday grow to more marketplaces in the near future. In a partnership with 710 Labs, Forbes reports White’s new cannabis line, ItsPurpl features variants of the popular cannabis strain Purple Urkle set to launch on international stoner’s day, April 20. Steve Urkel is about to be pushing that Purple Urkle!Īctor Jaleel White who played the famous role of Steve Urkel in the hit sitcom “Family Matters,” has officially ventured off into the cannabis industry.
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